Planable

Overview

Planable is a powerful, client-friendly social media workflow and collaboration platform designed to help marketing teams, agencies, multi-brand companies, and multi-location businesses plan, create, approve, publish, engage, and analyze content across all major social media platforms in one place. By eliminating the chaos of spreadsheets, endless email threads, or scattered tools, Planable delivers an intuitive interface where creativity thrives and teams work together seamlessly.

It supports multi-channel publishing, AI-powered content planning, and smooth approvals, making it an ideal hub for organizations that value efficiency, transparency, and alignment in their social media efforts. Whether running campaigns for a single brand or managing vast multi-location operations, Planable consolidates all processes into a central content calendar and workspace.

From Facebook and Instagram grids to LinkedIn articles and TikTok videos, Planable’s preview-friendly environment helps users see exactly what will go live, ensuring flawless execution and consistent branding. Backed by features that address collaboration, feedback management, and analytics, the platform empowers marketers to work 6x faster, avoid bottlenecks, and produce high-quality content consistently.

Key Features

Multi-Channel Content Calendar

Planable offers a centralized calendar that visually displays posts with previews. Users can schedule, approve, delete, or rearrange posts via drag-and-drop simplicity. Views include:

• Feed View: Familiar look akin to native platforms for instant recognition.
• Calendar View: Rich visual planning over weeks and months.
• Instagram Grid View: Perfecting visual layouts directly.
• List View: Quick bulk actions like scheduling or approvals.

Collaboration Tools

• Real-time feedback with comments, suggestions, and annotations directly next to the content.
• Share one-time links for quick, ad-hoc reviews.
• Spaces and labels to organize content by brand, campaign, or pillar.
• Multi-user, role-based access controls for clear workflows.

Approval Workflow

• Step-by-step approval processes that are clear and client-friendly.
• Green-light indicators to ensure posting confidence.
• Centralized approval inbox to prevent missed content.

AI & SEO Integration

• AI-powered content creation for platform-perfect posts.
• SEO monitoring and AI visibility insights.
• Tools to secure and measure brand visibility.

Engagement & Inbox Management

• Unified inbox to manage comments across channels.
• Sentiment prioritization to address critical interactions first.

Analytics & Reporting

• At-a-glance performance overviews.
• Custom report generation for stakeholders.
• Actionable insights to inform future strategy.

Supported Channels

Facebook, TikTok, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Pinterest, Threads, and universal content integration.

Use Cases

For Agencies

Impress clients by presenting clean previews, clear timelines, and structured workflows. Align internal teams with client goals, reducing approval confusion and increasing delivery speed.

For Multi-Location Brands

Manage content for multiple branches efficiently with one content flow. Customize content for specific regions while keeping global messaging consistent.

For Multi-Brand Companies

Collaborate at scale by creating separate workspaces and asset libraries for each brand. Ensure siloed content stays organized yet accessible to relevant teams.

For Enterprise Teams

Enhance collaboration between marketing, content creation, and analytics teams. Integrate feedback loops seamlessly for faster campaign deployment.

Content Creators & Influencer Campaigns

Centralize creator submissions, review content with annotations, and schedule posts at optimal times while tracking engagement metrics post-publication.

FAQ

Q: What makes Planable different from other social media management tools? A: Planable focuses heavily on collaboration and content visualization with platform-specific previews and built-in feedback workflows, making client approvals smoother.

Q: Can Planable manage multiple brands or locations? A: Yes, it supports multiple workspaces with dedicated content flows, asset libraries, and labels for organized brand management.

Q: Does Planable allow publishing directly to social channels? A: Absolutely — you can schedule and auto-publish content across supported platforms.

Q: Is there a mobile app? A: Yes, Planable offers iOS and Android mobile apps for planning, approving, and managing content on the go.

Q: Can I integrate analytics and reporting? A: Built-in analytics provide customizable reports to measure campaign performance and inform strategy.

Q: How does the approval workflow work? A: You can set sequential or one-click approvals to ensure all stakeholders review and sign off before content goes live.

Q: Does Planable support AI content creation? A: Yes, it includes AI-powered tools to help create platform-optimized posts quickly.

Planable helps social media teams bring ideas to life side-by-side by combining planning, feedback, approvals, publishing, and analytics all in one intuitive platform. It’s the go-to solution for marketing professionals who want to replace scattered tools with a streamlined, collaborative content hub.