The Phrase Localization Platform is a leading cloud-based software solution designed to simplify and accelerate the localization and translation of multilingual content. Powered by advanced AI and intelligent automation, Phrase enables organizations worldwide to manage all aspects of their translation workflow through a centralized hub. With capabilities spanning from AI-driven machine translation to multimedia localization and no-code workflow automation, Phrase empowers businesses to deliver high-quality localized content quickly, consistently, and at scale.
Built to integrate seamlessly across content ecosystems, the platform supports teams ranging from localization managers and developers to marketers and product managers. Whether localizing software, websites, mobile apps, games, or multimedia, Phrase offers end-to-end tools that enhance collaboration, reduce manual work, and provide actionable insights.
Key Features
Centralized Translation Hub
Phrase provides one platform for managing all multilingual content—track progress, assign tasks, and collaborate efficiently across teams.
AI-Powered Translation
Leverage Phrase’s proprietary AI, including NextMT and context-aware adaptation, to automate translation selection, improve quality, and customize output based on your brand and context.
Multimedia Localization with Phrase Studio
Easily capture, transcribe, translate, and subtitle video and audio content in over 100 languages, ensuring your multimedia content resonates globally.
Traffic Statistics
-1.1%vs Last Month
Category:computers electronics and technology > programming and developer software
Category:computers electronics and technology > programming and developer software
Monthly Visits
706.95K
Global Rank
#73,401
Country Rank (Japan)
#37,388
Avg. Duration
1:25
Pages/Visit
3.01
Bounce Rate
58.4%
Category Rank
#703
Monthly Visits Trend
Traffic Sources
Direct51.6%
Search37.0%
Referrals7.3%
Paid2.4%
Social1.4%
Mail0.1%
Top Countries
#
Country
Share
1
Japan
14.2%
2
Spain
7.4%
3
United States
6.1%
4
Italy
5.3%
5
South Korea
4.5%
Data from SimilarWeb • 12/2025
No-Code Workflow Automation with Phrase Orchestrator
Build customizable, drag-and-drop workflows to automate routing, quality assurance, and delivery, significantly reducing manual effort.
Quality Assurance and Consistency
Built-in quality scoring, intelligent MT engine selection, and routing guarantees consistent, high-quality translations tailored to content type and use case.
Actionable Analytics and Reporting
Monitor translation speed, quality, and cost with visual dashboards and custom reports—empowering data-driven optimization without needing SQL or BI expertise.
Extensive Integrations
Connect seamlessly with 50+ tools, including GitHub, WordPress, Zendesk, Figma, and Contentful, enabling Phrase to fit effortlessly into existing technology stacks.
Use Cases
Localization Managers: Streamline translation projects, automate workflows, ensure quality, and gain full visibility over multilingual content.
Developers: Integrate localization into CI/CD pipelines, automate in-app content updates, and leverage APIs for flexible control.
Marketers: Quickly launch multilingual campaigns with on-brand, localized messaging across channels.
Product Managers & Designers: Localize software, websites, mobile apps, and digital products for global audiences.
Industry Applications: Suitable for technology, retail, gaming, manufacturing, and automotive sectors, among others.
FAQ
Q: What types of content can Phrase localize?
A: Phrase supports software localization, website and mobile app translation, game localization, multimedia localization including audio and video, and more.
Q: How does Phrase use AI in translation?
A: Phrase employs customized AI models, including NextMT, to automatically select optimal translation methods, apply brand-specific terminology, and provide quality scoring tailored to context.
Q: Can I automate my translation workflows without coding?
A: Yes, Phrase Orchestrator offers a no-code, drag-and-drop interface to build customized workflows that automate content routing, QA checks, and delivery.
Q: Does Phrase integrate with existing content management systems?
A: Absolutely. Phrase supports integrations with over 50 platforms such as GitHub, WordPress, Zendesk, Figma, and Contentful for smooth interoperability.
Q: Is Phrase suitable for enterprises?
A: Yes, Phrase is recognized as a leader in enterprise localization technology, offering scalable, customizable solutions tailored to business needs.
Q: How does Phrase ensure translation quality?
A: It uses built-in quality scoring, intelligent machine translation engine selection, and routing of content to human, machine, or hybrid translation paths based on content specifics.
Q: How can I get started or see Phrase in action?
A: You can request a demo on Phrase’s website to explore the platform’s capabilities tailored to your localization needs.
