The Brief is a revolutionary AI-powered advertising platform designed to unify ad creation, publishing, and optimization in a single seamless workflow. Formerly known as Creatopy, The Brief accelerates marketing campaigns by enabling teams to create static, animated, and UGC video ads in hundreds of variations within minutes. Trusted by thousands of global brands, this platform offers 70% faster campaign launches, 40% lower asset costs, and double the creative output compared to traditional workflows.
Built on a foundation of advanced AI technologies—including OpenAI’s GPT-5.1 for reasoning, Sora for video generation, and Google’s Gemini 3 Pro for multimodal understanding—The Brief delivers cutting-edge automation and intelligent insights that empower teams to innovate and scale efficiently while maintaining brand consistency.
Key Features
Moodboard Visual Ideation: Collect competitor ads and inspiration on an infinite canvas, then generate AI-driven on-brief images or videos ready for campaigns.
AI-Powered Ad Creation: Utilize a dedicated Create Agent that generates and adapts ads from simple text prompts, tailored to your brand identity, across formats including static, animated, and video.
Advanced Ad Studio: Import PSD and Figma designs, apply AI-powered resizing, animation (Magic Animator), and creative enhancements for multi-size, on-brand ad sets.
Campaign Lifecycle Management: Orchestrate Discover, Create, Launch, and Optimize phases seamlessly—all integrated within one platform.
AI Agents and Automation: Explore competitor campaigns, generate hundreds of ad variations, localize across languages, resize in one click, and optimize your ad performance based on real-time analytics.
Enterprise-Grade Security: GDPR, CCPA, ISO 27001 compliance; supports SSO, 2FA, and SLA guarantees to secure brand assets, data, and campaigns.
Rich Integrations: Support for Nano Banana, Veo, and Sora tools for high-fidelity image and video editing.
Agencies and Marketing Teams: Rapidly produce and deliver multichannel campaigns with significantly reduced production time and costs.
Localization and Personalization: Quickly tailor ad creatives for different languages, regions, and audience segments while ensuring consistency.
Creative Automation: Automate repetitive tasks such as resizing, animating, copywriting, and variant creation to free up creative resources.
Performance Optimization: Use AI-driven analytics and actionable insights to improve ad ROI, reduce errors, and pivot campaigns faster.
Brand Management: Maintain brand standards across all assets with centralized brand kits and AI-assisted creation tools.
FAQ
What is The Brief?
The Brief is an AI advertising agency platform that streamlines the entire ad campaign process, from ideation to optimization, using advanced AI technologies.
How does it differ from other ad design tools?
Unlike standalone design tools, The Brief integrates AI-driven creation, publishing, and optimization in one platform, allowing for rapid scale and data-driven performance improvements.
What results can marketing teams expect?
Users typically experience 70% faster campaign launches, 40% lower costs per asset, 50% fewer revisions, and 2X the creative output.
How does The Brief use AI and automation?
The platform employs AI agents to generate, adapt, and optimize ads based on prompts and brand context, automating resizing, localization, copywriting, and real-time campaign adjustments.
Is my data secure on The Brief?
Yes. The platform meets enterprise security standards including GDPR, CCPA, ISO 27001 compliance, and supports secure access protocols such as SSO and two-factor authentication.
How do I get started?
You can start by signing up for a free trial or contacting sales for a personalized demo to explore how The Brief fits your advertising workflow.
